Oven & Tap
Cultural direction: a rotating exhibition program, produced end to end. Bentonville, Arkansas, 2020 – 2023. Architecture: Polk Stanley Wilcox Architects.
Oven & Tap is a wood-fired restaurant a block off the Bentonville square, in a stripped industrial building with bare block walls and exposed trusses. The owners wanted to be part of the art scene that drives the town’s tourism and cultural life, not just serve it dinner. So we built them a rotating exhibition program and ran it for them: three shows over several years, curated and produced end to end.
The first was Feel Like Going Home the photographs of Matt White. Then Katherine Strause, Arkansas Girl, with a featured installation by Jan Waldon. Then Ray Parker. Each one was a real exhibition, not decoration with a price list: an opening party, artist conversations in the dining room, and special experiences for cultural tourists we brought through the door. We produced all of the media and content, handled the sales inquiries, and ran the logistics so the restaurant never had to think about any of it. They just had a room that kept changing, and people who kept coming back to see what had changed.
This was one of our favorite things we’ve done. A restaurant is where most people meet art without planning to, and that makes it more important, not less. Art in a room like that has to stand up to a raw wall, an open flame, and a full Friday night. It did.